Part 1 Personal information and privacy
2. Collecting personal information
We collect information in several ways by:
(a) Data volunteered by visiting the website;
(b) By contacting Brunel Dental Practice or one of its representatives by phone, email or in person. We may collect, store (on paper, electronically or otherwise) and use the following kinds of personal information:
(a) information about your computer and about your visits to and use of this website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views and website navigation paths);
(b) Information that you provide to us when filling in enquiery form on our website (including your email address);
(c) Information that you provide to us for the purpose of subscribing to our email notifications and/or newsletters (including your name and email address);
(d) Information that you post to our website or social media for publication on the internet (including your user name, profile pictures and reviews);
(e) Information contained in or relating to any communications that you send to us (including the communication content and Meta data associated with the communication);
(f) Any other personal information that you choose to send to us.
Before you disclose to us the personal information of another person, you must obtain that person’s consent to both the disclosure and the processing of that personal information in accordance with the terms of this policy.
3. Using your personal information
Personal information submitted to us through our website will be used for the purposes specified in this policy or on the relevant pages of the website.
We may use your personal information to:
(a) Administer our website and business;
(b) Personalise our website for you;
(c) Enable your use of the services available on our website;
(d) Send statements, invoices and payment reminders to you, and collect payments from you;
(e) Send you non-marketing commercial communications;
(f) Send you email notifications that you have specifically requested;
(g) Send you our email newsletter, if you have requested it (you can inform us at any time if you no longer require the newsletter);
(h) send you marketing communications relating to our business (such as information about new products and services and upcoming events) which we think may be of interest to you, by post or, where you have specifically agreed to this, by email or similar technology (you can inform us at any time if you no longer require marketing communications);
(i) deal with enquiries and complaints made by or about you relating to our website;
(j) Keep our website secure and prevent fraud;
(k) Verify compliance with the terms and conditions governing the use of our website.
(l) To ensure that unauthorised users do not access the information on our website, and in aggregate to measure the use of the website and to improve it.
If you submit personal information for publication on our website, we will publish and otherwise use that information in accordance with the licence you grant to us.
We will not, without your express consent, supply your personal information to any third party for the purpose of their or any other third party’s direct marketing.
4 Disclosing personal information
We may disclose your personal information to any of our employees, insofar as reasonably necessary for the purposes set out in this policy. We may share your personal data with our suppliers, agents or contractors in connection with servcies they perform for us or pursuant to agreements with its suppliers.
We may disclose your personal information:
(a) To the extent that we are required to do so by law;
(b) In connection with any ongoing or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk) to the extent required or permitted by law we may also collect use and disclose personal data in connection with security related or law enforcement investigations or in the course of co-operating with authorities or complying with legal requirements;
(d) To the purchaser (or prospective purchaser) of any business or asset that we are (or are contemplating) selling; and
(e) To any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
Except as provided in this policy, we will not provide your personal information to third parties. We will not disclose personal data to unaffiliated third parties for their independent use, unless pursuant to confidentiality agreements.
5. International data transfers
Information that we collect will not be stored, processed or transferred between any countries.
Personal information that you publish on our website or submit for publication on our website may be available, via the internet, around the world. We cannot prevent the use or misuse of such information by others.
You expressly agree to the transfers of personal information described in this Section 5.
6. Retaining personal information
This Section 6 sets out our data retention policies and procedure, which are designed to help ensure that we comply with our legal obligations in relation to the retention and deletion of personal information.
Personal information that we process for any purpose or purposes shall not be kept for longer than is necessary for that purpose or those purposes.
Without prejudice, we will usually delete personal data falling within the categories set out below at the date/time set out below:
(a) Card details will be deleted once payment has been received.
Notwithstanding the other provisions of this Section 6, we will retain documents (including electronic documents) containing personal data:
(a) To the extent that we are required to do so by law;
(b) If we believe that the documents may be relevant to any ongoing or prospective legal proceedings; and
(c) In order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk).
7. Security of your personal information
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall-protected) servers.
You acknowledge that the transmission of information over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
We may update this policy from time to time by publishing a new version.
9. Your rights
You may instruct us to provide you with any personal information we hold about you; provision of such information will be subject to:
The supply of appropriate evidence of your identity (for this purpose, we will usually accept a photocopy of your passport certified by a solicitor or bank plus an original copy of a utility bill showing your current address).
We may withhold personal information that you request to the extent permitted by law.
You may instruct us at any time not to process your personal information for marketing purposes.
In practice, you will usually either expressly agree in advance to our use of your personal information for marketing purposes, or we will provide you with an opportunity to opt out of the use of your personal information for marketing purposes.
10. Updating information
Please let us know if the personal information that we hold about you needs to be corrected or updated.
Part 2: Our details
1. Data protection registration
We are registered as a data controller with the UK Information Commissioner’s Office.
2. Our details
This website is owned by Credence Dental Care Ltd (T/A Brunel Dental Practice) and operated by Clifton Media.
Our principal place of business is at 43a Faringdon Raod, Swindon Wilts, SN15AR.
You can contact us by writing to the business address given above, by using our website contact form, by email to [email protected] or by telephone on 01793 521646.
Part 3: Making Changes to Your Personal Data
You can edit, update your preferences or any of the personal data that you have provided by contacting Brunel Dental Practice.
Part 4: Changes to the Privacy Statement
Last updated 25TH May 2018.
The practice keeps records of your name, address, date of birth and details of any health problems as well as details of your dental treatment and details about your family. We keep this information so that we can provide you with the best dental care. Your personal information is kept very confidentially and securely.
We only use your personal information so we can give you the best dental care and for sending reminders to you.
We only pass your personal information to another dentist, doctor or hospital if you have a problem that needs their special skills and you need to go and see them. We will not give your information to anyone else unless the law allows us to or we have to provide it for legal reasons.
If you leave the practice, we will stop using your information but will keep it confidentially and securely until you are 25 years old, when we will review if and when we can delete it. You can always ask for a copy of the information we hold for you, we can transfer it to another dentist or doctor at your request and you can ask us to stop using your personal information to send letters or contact you in other ways if you are no longer a patient at the practice.
When you reach 18 years of age the Privacy Notice about how we process your personal information will change to the adult version. This can be found on our website.
If you would like a copy of the information we hold about you or if you have any other enquiries it about such as to change an error in your information or to provide a copy of your information to somebody else please contact us.